SQUARESPACE WEBSITE DESIGN SERVICES

Professionalism That Doesn’t Sacrifice Personality

Imagine… A website that actually works for you 🤯

It’s our duty as business owners to have easy-to-use websites that communicate clearly and are accessible to all users.

It’s my duty as your web designer to make sure your site is easy for both you AND your clients to use.

Squarespace is flexible, convenient, and easy for you to update yourself.

A Design Process That’s All About ✨YOU✨

Your site will be unique to your needs.

Sure, some steps in my web design process are necessary for all websites, but each of my packages are customizable. Right from our first call, we’ll figure out why your website isn’t working – and what we can do to turn it around.

I like to meet you where you’re at.

Not only will your website package be unique, but our working relationship will also be catered to you. I adjust my working style for each client to make sure the experience is tailored to your preferences, your level of tech literacy, and what you need for your business.

You deserve to be able to update your own website.

I’ve built my web design process to provide everything you need to update this baby yourself. Of course, I’m always available to help if you need me, but you won’t need me to fix a typo, swap a photo, add more content – you’ll be totally confident doing that yourself!

“Rachel makes the complicated seem approachable. Rachel guided us the entire time and we knew exactly what to expect.”

Beth Lawrence, collaborator on Kaleidoscope Works

The Birds Eye View Of Our Web Design Process

Preliminary Phase

Onboarding & Project Management

We’ll get organized with deliverables and due dates to keep our project on track.

Audience Analysis

Featuring an in-depth working session to determine what content you actually need.

Brand & Web Design

We’ll create stunning, unique visuals that feel like you and guide our visual design

Content Prep & Copywriting

We’ll whip up detailed content templates, personalized to your unique message

Design Phase

Back-End Configuration

Setting up things like SEO, domains, and your email marketing platform.

Web Build

We’ll build the whole site, checking in to get your feedback all along the way

Launch Phase

Squarespace Training & Hand-Off

We’ll publish the site together and you'll be thrilled to show your website to the world!

"Working with Rachel was a dream - she is responsive, helpful, and does great work. Everything in my head came to life!"

Maureen Sarewitz, Trove Community

All The Deets

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All The Deets ✨

All Websites Include:

Most clients start with Home, About, Contact, Services, and Press. We can always add more pages if you need them. Not sure what you need? Don’t fret! We'll figure out the specific pages your site needs during the Preliminary Phase of our project.
I design for laptops first, then tweak the entire site on mobile and redesign where needed. I’ll test on my devices and you’ll test on yours before we launch.
Some other fun things we do: create a customized browser icon creation, advise on domain & hosting purchase and configuration, add your social media links, pull all indexed pages from your original site, set redirects to your new website, and help configure Google Workspace for your domain.
All of my projects start with a Preliminary Working Session, which informs your site map and illuminates what content you *actually* need for your site. I’ll nail down key messages for each page then organize everything with a handy dandy website content template doc. This doc will guide your website copywriting process – whether you choose to write it yourself or work with one of our copywriting partners.
If you have brand photos, I’ll use those (duh). If not, I’ll curate stock photos, icons, and videos for your site – editing wherever possible to match your brand’s needs and general web design best practices.
Using content that makes sense for your website and audience, I’ll create clear and concise page URLs, plus SEO titles and meta descriptions for each page. I also add alt text, optimize your file names, and resize all images on your website – all best practices that please the SEO bots. If you want a more data-driven and keyword-focused strategy, I’ll pull in an SEO expert to help us meet your goals.
It’s important that your website is accessible to everyone and we do our best to design for all audiences. After your whole site is built, I do an initial scan and make sure to fix all color contrast errors. I offer everyone the option to add an accessibility menu to their sites, and I follow all the best practices regarding alt tags on images, heading hierarchy, informative button text, etc while building the site. I do my best to make sure all audiences can use your site.
I’ll guide you through my detailed web design process from kick-off to launch, navigating feedback loops and approval processes along the way. I always prep a meeting agenda, but we’ll definitely chat about non-work stuff too (I’m an extrovert, after all 💁🏼‍♀️). At the very least, our project will have the following check-in meetings: 90-min Preliminary Working session, 1-hour Mood Board Review, three 1-hour web design check-ins, and our 1-hour Squarespace Training Session (more on that below).
One more time for the people in the back: You deserve to be able to update your own website! Of course, I’m always available to help if you need me – but my entire workflow is designed to empower you to maintain this baby all on your own. Our project wraps with a Squarespace training session to review everything you need to know for updating your own website in the future.